Advertisement, Yuban Instant Coffee, "The World's Richest Coffee" Aged Beans Campaign, Courier Journal Magazine, 1960 demitasse this mid-century pair has the

this mid-century pair has the hand-painted detail and soft color palette that defines the best Japanese ceramic imports of the era

Illustrator: Eulalie Banks

The fish knife is a specialist — a blade with a broad

A Victorian silhouette

additional hand-applied flowers on sides

Advertisement, Yuban Instant Coffee, "The World's Richest Coffee" Aged Beans Campaign, Courier Journal Magazine, 1960 demitasse this mid-century pair has theThe world's richest coffee aged, instant, and entirely confident about it. From the October 1960 issue of the Courier Journal magazine, this full page color Yuban advertisement makes its case with quiet authority: "The World's Richest Coffee Starts with Aged Coffee Beans!" A premium positioning that felt luxurious in an era when instant coffee was still new. The reverse carries a half page, two color Westinghouse Hand Mixer advertisement a charming