It was very evident to them pretty much immediately that something was really wrong
BAT spokesman Scott McIntyre has told RN the company had to act to protect its market
In Canadian retail in 2026, the practical buying options narrow to the commercial slims and 100s stocked nationally (Benson & Hedges, Players, Rothmans, John Player Special, Marlboro Gold where distributed), the Canadian native brands that dominate the online market by volume (mostly king size rather than slim), and imported boutique slims that require specialty channels
Native Cigarettes also carries other prominent brands like Time Cigarettes, Saratoga, Rolled Gold, Putters, and Prime Time
Anything over 7-10 cycles is exponentially more likely result in a poorly made cigarette