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Branding Between the Ears: Using Cognitive Science to Build Lasting Customer Connections Product Form:Hardback and then get started retouchingAuthor(s): Dayal, Sandeep The new, game changing way to build a cognitive brand that connects with your customers in the deepest, most meaningful ways Successful marketing is all about unlocking the door to peoples thoughts, feelings, memories, and fantasies. Tap into one or more of these, and your brand will stick forever. In Branding Between the Ears, world renowned, marketing thought leader, Sandeep Dayal, shows you how to leverage behavioral
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