Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value Year 6 New features like Focus on

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Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value Year 6 New features like Focus onAuthor(s): Macdivitt, Harry, Wilkinson, Mike A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value. When customers feel they are getting good value from your product or service, they are more than happy to pay morewhich is good news for you and your business. Even in todays global marketwith its aggressive competitors, low cost commodities, savvy