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Reynolds Tobacco Company introduced a print and radio advertising campaign for its Camel cigarette brand, with the slogan More Doctors Smoke Camels. Although the company claimed the campaign was based on as survey of 113,597 physicians, the methodology was not described, and it is not known if free samples of Camels had been sent to doctors just prior to the survey

This authenticity strengthens the premium positioning by validating price through product substance rather than marketing rhetoric

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20 percent said companies pay Black lobbyists to oppose health policies

John Lennon was a noted smoker of Gauloises Bleues