doi: 10.1016/j.brainresrev.2005.01.007
Warning labels have been mandatory on cigarette packaging for decades, but in 1993 the government of Canada instructed manufacturers to put dramatic warnings, and then pictures on the sides of cigarette pack to deter people from lighting up
(One Newport ad in particular reminded me of the Black Panthers.) According to industry surveys cited in Gardiners research, people who smoked Kool cigarettes were perceived by their Black peers as brave, daring, tough, and ambitious
If our hypothesis pans out, then dopamine movies may help explain why nicotine-replacement therapies, such as nicotine patches, appear to be more effective for male smokers than for women. The study was supported by the National Institute on Drug Abuse and the National Institutes of Health Office of Research on Womens Health, through the Yale Translational Center to Develop Gender-Sensitive Treatment for Tobacco Dependence
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