Alter Ego Italy TF Red (Choose Your Color) Keratin Complex and amplify shine & color

and amplify shine & color all while accentuating your natural texture and wave

and parabens

Shake well before using

Massage a generous amount into clean damp hair

Aluram's clean beauty formula effortlessly melts into your skin for elevated softness and radiance that's perfect for the frosty days ahead

Alter Ego Italy TF Red (Choose Your Color) Keratin Complex and amplify shine & colorAlter Ego Italy Technofruit Color is a permanent ammonia cream color with 122 intermixable shades across 24 color families. Covers up to 100% gray hair, lightens up to 5 levels, and nourishes with a Keratin Delivery System featuring Mangosteen, Coconut Oil, Cotton Oil, and Honey for vibrant, brilliant color and total coverage. PPD free formula. Easy to mix and apply with a creamy, conditioning texture.