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THE SAGE HANDBOOK OF SERVICE-DOMINANT LOGIC eBOOK LIT202 and that these stories and

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and that these stories and the country from which they have grown will be honoured

This series aims to refresh and expand basic teaching knowledge and classroom experience

Ideal for your next holiday

Over 100 full-colour photos complement the text

they may find it difficult to communicate effectively to alleviate the situation

THE SAGE HANDBOOK OF SERVICE-DOMINANT LOGIC eBOOK LIT202 and that these stories andService Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a 'goods product' logic to a logic that treats the process of service provision as the basis of all exchange, both commercial and social. This timely Handbook brings together chapters written by a stellar cast of expert authors from around the globe, arranged around eleven core themes, to provide a comprehensive overview of key issues,

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