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The study also includes excerpts from numerous internal company documents reflecting the industrys sophisticated marketing approaches in areas including: Building a menthol market in Black communities The report examines tobacco industry efforts to sell more menthol products within Black communities by deluging urban centers with menthol cigarette advertisements on billboards, buses and subways, distributing free starter packs and discount coupons, and featuring prominent Black athletes and entertainers in menthol advertisements in leading Black newspapers and magazines
An Arizona pharmacy organisation, for example, voted in 1988 to ask Reynolds to voluntarily pull the cigarette, after the American Medical Association and several state-level medical groups said the device should be considered a ''new and hazardous system intended to deliver the drug nicotine," according to the New York Times
Follow Scott Spolverino on Twitter at @inwithbacchus or at his website, InWithBacchus.com .
Pride This binary morality bleeds into the characters
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