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The most professional way to prepare your color formulations
The Alter Ego Italy Scalp Ego Balancing Pre-Shampoo Treatment is a rebalancing treatment that harnesses the power of rosemary
shiny hair
Ideal for men and woman with greasy hair who want to cleanse their hair gently and eliminate sebum
Base breaking is a service that lightens the natural hair in between or on the same day as a highlight or balayage technique
Alter Ego Italy Deco Kit pravana The most professional way toAlter Ego Italy Deco Kit is a professional hair care product formulated for salon quality results. Includes Balayage Clay Lightener 450g & Ultra 9 Lightener 500g. Part of the Alter Ego Italy professional line trusted by stylists worldwide.