Little Lange 1 | 111.032 | Rose Gold roger-w-smith whilst pioneering the modern concept

whilst pioneering the modern concept of sports celebrity marketing

with hints of the rose gold shaded baseplate adding a hint of colour to the otherwise uniformly monochrome dial

A front-page newspaper advertisement followed

with a smaller

featuring the same parred back aesthetic as the original design

Little Lange 1 | 111.032 | Rose Gold roger-w-smith whilst pioneering the modern conceptWith a reduced case diameter of 36mm, this "Little" Lange 1* was introduced shortly after the release of the original design in 1998, targeted at collectors seeking a more modest case size. Believed to only have been produced for a handful of years, the watch invokes a distinctly vintage feel thanks to its size and styling. Shortly after the inception of the Lange 1, the brand introduced the "Little" Lange 1, with a reduced case diameter of 36mm, down