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Prevalence According to the ONS report Adult smoking habits in the UK: 2023: Around 5.1 million adults aged 16 years and over (9.8%) currently use an e-cigarette daily or occasionally in Great Britain in 2023, based on the Opinions and Lifestyle Survey (OPN)

When it comes to style, size, form, and material, the options are virtually endless

This product contains the Santa Barbara Smoke Gray Star style ONLY

Other ideas that seem to help are hot drinks and even a hot water bottle over my chest - or indeed, a soak in a hot bath

The Super Slim segment is the most dynamic within the product type dimension, registering a CAGR of 6.8% and capturing approximately 24.1% market share in 2025