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Brief Edition
presentation and strategy
and introducing Kate Antonovics from the University of California San Diego and Ori Heffetz from Cornell University
Roorbach offers innovative techniques that will trigger ideas for all writers
by the highly successful duo who brought us Do Not Lick This Book (it's full of germs) - the award-winning author of Small Wonders
SUSTAINABLE INNOVATION STRATEGY: CREATING VALUE IN A WORLD OF FINITE RESOURCES eBOOK IAS232 Brief EditionExamining the links between sustainable development, innovation strategy and the business model, this thought provoking and timely book uses insightful case studies from mature and developing markets to demonstrate how sustainability needs to be at the core of every organization's strategy and innovation. Contents: Introduction 1. Tackling Sustainable Development at the Corporate Strategic Level to Create Value 2. The Business Model, a Powerful Tool
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