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is the ideal text for undergraduate and first year MBA courses in marketing
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MARKETING RESEARCH: ASIA-PACIFIC EDITION WITH STUDENT RESOURCE ACCESS 6 MONTHS 1310 GRAMS is the ideal text forMarketing Research 4th Asia Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research. Combining a solid theoretical foundation with a practical, step by step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text. Using a raft of contemporary local and international examples, data sets and case studies to
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