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Confused by cases
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" And more importantly
as well as a glossary and a variety of new exercises and examples
Illustrated by the case of Cuba's proposal to CITES
STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING, AND MANAGING BRAND EQUITY, 5TH GLOBAL EDITION IAS132 Confused by casesCreate profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over
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