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In Asia-Pacific, the revenue is projected to be largely restricted owing to severe regulations around the sale of e-cigarettes
Despite its initial popularity and endorsements by celebrities like American journalist Harry Reasoner, Larks appeal waned as smoking habits changed and new competitors emerged
Its 19 regional tobacco subsidiaries control 96% of the market and sell more cigarettes annually than the global output of Philip Morris International Inc., British American Tobacco PLC and the worlds next 11 largest tobacco companies combined, according to the market research firm Euromonitor International
Big Tobacco acknowledged that it has contributed to Sharptons organization, the National Action Network, and similar groups