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making it ideal for use on damp hair before blow-drying or flat ironing
aligns the fibers and counteracts the frizz caused by humidity and atmospheric agents
Improves density as hair grows
Its unique formulation targets hair loss
Now introducing the Ash Blue family
Alter Ego Italy TF Fast Color 10" (Choose Your Color) Body Wash making it ideal for useAlter Ego Italy Technofruit Color is a permanent ammonia cream color with 122 intermixable shades across 24 color families. Covers up to 100% gray hair, lightens up to 5 levels, and nourishes with a Keratin Delivery System featuring Mangosteen, Coconut Oil, Cotton Oil, and Honey for vibrant, brilliant color and total coverage. PPD free formula. Easy to mix and apply with a creamy, conditioning texture.