Globalization or Regionalization of the American and Asian Car Industry? Martin Roll Fifty years after its original

Fifty years after its original publication

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Globalization or Regionalization of the American and Asian Car Industry? Martin Roll Fifty years after its originalThe automobile sector is one of the most archetypal global industries and is seen by many as one of the main drivers behind the homogenisation of world markets due to firms' internationalization strategies and the social practices that firms impose. This book argues that this is not entirely the case due to the heterogeneity of firms and the diversity of strategies pursued. It highlights the diversity and forms of internationalization and the