Dominant Flavor Segment : Menthol is likely to lead the flavor category with 38% share in 2026 , underpinned by deep consumer preference across Japan, South Korea, China, and Vietnam markets where menthol and cooling capsule variants historically account for 20-40% of premium cigarette category volumes
Do menthol click / capsule / crush tubes exist, and do they hit harder
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Youth-focused research and subtle influencer ties, as revealed in internal documents, underscored ethical debates but drove sustained growth