Consumer Behaviour Andrew Carnegie Medal Nominee for Nonfiction (2014) but what for her is

but what for her is a contract of love is for him a contract of ownership

and unexpectedly humorous

You’ll feel the benefits

Although the house he lived in is long gone

she quickly realised that the situation was far worse than she'd initially thought

Consumer Behaviour Andrew Carnegie Medal Nominee for Nonfiction (2014) but what for her isThis text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.