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Variable price increases lift profits without reducing sales The company is continuing a now-familiar pricing strategy: discourage governments from increasing taxes (by threatening contraband) while taxes are constant, increase corporate profits with a general price increase apply different price increases to different brands and in different provinces, so that price-sensitive smokers are less likely to be affected

Lower exposure to VOCs : Volatile organic compounds or VOCs are often present in cigarette smoke

Customer satisfaction is our top priority

This means harmful gases and chemicals stick to the surface of the carbon

Ratings subtly favour Marlboro for its sheer global reach, robust consistency, and cultural icon status (4.6/5)