Quitting smoking is one of the most beneficial actions for your health and quality of life
But that is not all, as the growth in cigarette prices will further increase in 2024 by 0.10 or 0.15 euros
Regulation should allow adult smokers to have access to, as well as accurate and non-misleading information about, these alternatives and how they compare with cigarettes
However, the lack of consistently formulated and approved e-cigarette products and data on long-term safety may be an important deterrent for some people and practitioners
We have witnessed a remarkable surge in this category, with double-digit growth mainly centred around heated tobacco and e-cigarettes, reflecting the evolving choices of consumers. We reflect the changing nature of the market elsewhere in this report, as the major traditional brand houses lead adult consumers to switch to new category products, with the travel channel playing a vital role in communications