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Start it up with the press of a button, or simply by inhaling, and choose from three power levels to customise your experience

The new owners are also acquiring a brand that is arguably in the best shape of its history

"The packaging is identical," Jackler says, as are the catchphrases used to market them: "Crisp, fresh all the kinds of things that are buzzwords for menthol advertising," he says

(The chief science officer at the FDAs Center for Tobacco Products, who played an important role in that decision, resigned a few years later to take a job at Philip Morris.) In 2020, the FDA allowed Philip Morris to market IQOS as a reduced-exposure product meaning that it could claim that switching from cigarettes to IQOS would lessen peoples exposure to harmful chemicals because the devices heat, rather than burn, tobacco

However, if you want maximum THC intake, using a glass tip or a natural roach is a better option