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Effect of graphic cigarette warnings on smoking intentions in young adults

"The health effects of menthol cigarettes as compared to non-menthol cigarettes." Tobacco induced diseases 9 (2011): 1-9

The brands advertising history is a masterclass in campaign storytelling: placement on major NBC radio programs, celebrity-led advertisements, and a consistent visual identity built around the iconic Chesterfield cigarette logo all of which cemented Chesterfields image as the stylish, authentic choice

Since pictorial health warning labels are only shown on the back side of the package in Brazil, these were not visible to the participants in any of the images shown

The flip-top lid opens on a hinge, keeps the remaining cigarettes contained, and gives the pack a sturdier feel in a pocket or bag