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be careful not to swallow the water you rinse with

A key learning that weve taken from Dubai is about leveraging things like Out of Home media, or the digital touchpoints along the consumer journey. Such platform and touchpoints also stimulate subsequent brand recruitment in domestic markets, Sheridan notes

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International travel is a completely different ball game

A study reviewing compliance of Chicago, Illinois menthol cigarette restriction (within a 500 foot buffer zone around secondary schools) found that 57% of stores in the study were compliant with the menthol cigarette ban, with gas stations being the type of store most likely to be out of compliance and corporate chain stores mostly likely to be in compliance