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The text involves readers in active learning with self-assessments
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Consumer Behavior in Action practitioners The text involves readers inConsumer Behavior in Action is a down to earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in class and written applications exercises. Each chapter presents several exercises, in self contained units, each with its own applications. Learning objectives, background, and context are provided in an easy to
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