Psychology of Attitudes and Attitude Change loyalty Critical readings of a wide

Critical readings of a wide range of contemporary

The authors adopt evolutionary and comparative perspectives to examine diversification strategies and organizational structuresThis innovative study provides a major new dimension to our knowledge of the history and theory of international business

Providing a concise overview of social and economic changes over more than a thousand years

Only by understanding this

Author(s): Ahlstrom

Psychology of Attitudes and Attitude Change loyalty Critical readings of a wideHuman beings have a unique ability to create elaborate predispositions and evaluations based on their social experiences. The concept of attitudes is central to understanding how experience gives rise to these predispositions, and psychologists have spent the best part of the past 100 years trying to understand the intricacies of this process. Yet, despite decades of research, we still do not fully understand how attitudes are created, maintained and