Sept., 2001 Edited 2023 1 An earlier version of this paper, entitled "Purposeful Venom Revisited," was published in Matthews (1999, pp
To the question, In your opinion, would [study product brand name] nicotine gum [flavor] appeal to people your age? response options were Definitely not, Very unlikely, Somewhat unlikely, Somewhat likely, Very likely, Definitely, and I dont know. To facilitate easy comparison of smoking behavior subgroup responses, we combined the top two categories to create a simple measure of perceived peer appeal
Only a sixth of our sugar intake comes in sources we know to be bad for us, like cookies or ice cream
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