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ISE A Preface to Marketing Management Product Form:Paperback / softback and powerful management strategies alignedAuthor(s): Peter, J. Paul, Donnelly Jr., James H. Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing