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The underlying cultural difference is that in the UK we have an indirect communication culture, particularly with regard to saying negative things, and tend to signal their disapproval, disappointment, disagreement or offence in other ways either by minimising the negative part, or using euphemism, which may be hard to understand to the untrained ear

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Lastly, our packaging reflects our dedication to customer satisfaction

ppm is an abbreviation for parts per million and it also can be expressed as milligrams per liter (mg/L) or in a percentage where 10,000 ppm is 1%

TRUE SERVICE We ensure we add value and inspire our customers because we recognize that they come to us by choice