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Simunkova , H

Campaign goals Reduce youth tobacco use by changing the attitude of Florida teens about tobacco and the tobacco industry Reduce the availability of and youth access to tobacco products Reduce youth exposure to second-hand smoke Increase youth empowerment through community involvement Scoping Advertising agency Crispin Porter + Bogusky successfully pitched for the Florida State anti-smoking campaign aimed at teens

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[11] References [edit] 1 2 "Use Of Joe Camel Ads In U.S

All generated themes, their narratives, and their represented quotes were reviewed and agreed upon by the research team before final reporting