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Harmful flavored tobacco products like cigars, smokeless tobacco, and e-cigarettes attract both people who have never smoked as well as those that currently do with their colorful packaging, taste less harsh, and are perceived as less harmful to health than unflavored products

doi: 10.1136/bmjopen-2015-010391 21

was the only product that demonstrated no residual tobacco odors present in the fabric even several weeks after the application

Subjects who, for example, knew they were given conventional nicotine replacement tools, may have perceived their treatment as inferior and therefore put less effort into quitting