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November 21, 2000

The market is overwhelmingly dominated by manufactured cigarettes, with smoking tobacco, chewing tobacco, and snuff occupying distinct, smaller niches influenced by regional preferences and evolving consumer behaviors

Smoking kills more than 480,000 people a year in the United States, from cancer, heart disease, lung disease and stroke

Alyse Lancaster, a professor of advertising at the University of Miami, says that in the 1970s, '80s and '90s, advertisers increasingly genderized their product, used targeted marketing campaigns like the Joe Camel cartoon, and focused on aligning their brand with an active, carefree lifestyle that went against what experts were saying smoking did to the body

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