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The removal of branding on cigarette packaging is a regulation of nicotine marketing and aims to deter smoking by removal of positive associations of brands (including design and symbol) with the consumption of tobacco

It is true that in Britain, where cigarette commercials on television were banned in 1965, sales of cigarettes, after an initial drop, have increased by about two per cent over a five-year period in spite of the ban, and that this increase has approximately matched the growth of the adult population of Britain

Each stage of quitting smoking, from preparing to quit to maintaining a smoke-free status, can present unique challenges

Jackson, Gary Busey, and Adam Sandler

Psychopharmacology