The campaign featured sailors, sea captains, pilots, weightlifters, war correspondents, scientists, and farmers, alongside the slogan-turned-jingle: You get a lot to like with a Marlboro filter, flavor, flip-top box. Rather than using professional models, the agency took a more straightforward approach and cast men who embodied what Burnett described as masculine confidence: We shunned slick professional models, so familiar in cigarette advertising, as well as testimonials
With endless combinations, finding a flavour that suits your palate has never been easier
Interestingly, the mean age at initiation of cigarette smoking was around 13 years
The group is financed with money from a $206 billion settlement that tobacco companies made with Iowa and 45 other states in 1998
Conclusion of Smoking in Public Places Should Be Banned Essay Banning smoking in public places is essential for protecting health, preserving the environment, and respecting non-smokers rights