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the only question was when would the prevalence line cross the X axis? Tobacco harm reduction (THR) has been a carefully modulated dimension of this debate

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And then theres everything the tobacco industry has done to cast doubt on the lethality of cigarettes

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A randomized controlled trial found that by exposing youth without prior smoking history ( N = 417) to e-cigarette advertising (four advertisements), they were more likely to select e-cigarettes and have positive attitudes toward them relative to controls not exposed to this advertising 13