This example underscores the costeffectiveness of package warnings: California spent several millions of dollars to attain levels of awareness that were achieved in Canada via warning labels that were introduced at little or no cost to the government
The overall impact on sales is expected to be small however, local retailers said, because New York and New Jersey have had higher tax rates on cigarettes for years and few can afford to travel across state lines just to buy cigarettes
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The analysis underscored the importance of influencing the decisions of adolescents between 15 and 17, whose extended experimentation with tobacco is most likely to establish them as ongoing daily smokers
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