This market is defined by the high volume supply of a semi synthetic fiber, derived from wood pulp cellulose, that is extruded as continuous filaments and bundled into a band known as "tow." The core function of this material is to selectively absorb and physically trap harmful particulate components from cigarette smoke, such as tar and nicotine, while maintaining an acceptable level of draw resistance for the consumer
Ballinger SW, Bouder TG, Davis GS, Judice SA, Nicklas JA, Albertini RJ: Mitochondrial Genome Damage Associated with Cigarette Smoking
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An independent review of the evidence by Sir Cyril Chantler found that branded packaging plays an important role in encouraging young people to smoke and in consolidating the habit. 51 Sir Cyril concluded that standardised packaging, in conjunction with the current tobacco control regime, is very likely to lead to a modest but important reduction over time on the uptake and prevalence of smoking and thus have a positive impact on public health . Initial evidence from Australia, the first country to introduce standardised packaging, suggested that it would contribute towards a reduction in smoking amongst adults
