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to 11 p.m

Competition from alternative nicotine delivery products, including e-cigarettes, nicotine pouches, and heated tobacco products, which offer similar social dynamics with potentially modified risk profiles, also represents a demand substitution threat, particularly among health-conscious younger consumers who might otherwise adopt shisha tobacco as their primary social nicotine consumption format

Very annoyed that they are seeing taken off the market

Thus, the company wants to reduce its costs by 600 million pounds (about $790 million) per year by 2028

To get to 2025 and beyond, we will: The magnitude of change needed is undeniable