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Hell, smoking ads aired during kids programming classics like The Flintstones and The Beverly Hillbillies

Additionally, the pleasure aspect of this campaign is an important part of youth targeting, portraying Newports as fun and enjoyable and, subconsciously, sexy and sexual

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Studies examined consumer response to on-pack warnings (n=7 studies), appeal of packs and smoking (n=4), perceptions of harm (n=5), and behavioral responses (n=8)

The fewer people that are smoking, the fewer youth that get hooked in the first place, the less expenses we have as a state down the road, he said