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After PMI release the first IQOS device in Japan in 2017, there are nearly 70% of smokers change to Heat not burn smoking in Japan now, the product promotion is indeed expected to be effective, but, this success also reminds us heat-not-burn smoking is the TREND of the future

Boys from schools with high levels of alcohol and marijuana use were at higher risk of EC use compared to girls attending the same schools 71

Additionally, their experience in dealing with health-related regulations and public scrutiny influenced how food companies approached similar challenges

Segmentation is central to executing these strategies effectively

A summary of the main findings is presented below