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So plain packaging is not going to provide further information to consumers who are already aware of the health risk associated with smoking. Gagnon said the industry is only trying to increase our share of those people who have already made the choice of smoking. He said peer pressure and the smoking habits of their friends and family are what makes most young people start to smoke not packages

Effect of smoking, hypertension and lifestyle factors on kidney cancer - perspectives for prevention and screening programmes

There are also chemicals in tobacco smoke that stop our cells from repairing damaged DNA

The company also lists cigars, RYO, chewing tobacco, pipes and accessories, but pipe tobacco remains a strong category within the catalog

Maybe that will fade with some dry time