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For inelastic demand, a price increase is typically the best approach to raise revenue and profitability

So lets look at burning vs heating and just what a smoker is inhaling into their bodies with every drag they take and compare that to what we as vapers are inhaling

Muscat says the issue is not so much the frequency of smoking, rather it's the way cigarettes are smoked

Rates were reported as number of events/person-time and 95% confidence intervals (CIs) were calculated assuming a Poisson distribution

Some people take quick, light puffs while others prefer longer, deeper draws, and that variation changes how fast e-liquid is consumed