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Recommended reading Washington Post , FDA weighs ban on menthol cigarettes which disproportionally addict and kill Black Americans Although Black Americans smoke less than White Americans in general, Black men have the highest rates of lung cancer in the United States. Princeton Weekly , Keith Wailoo reveals Big Tobaccos exploitation of Black Americans I remember the signature waterfall imagery, the smooth-looking Black men and women, and the carefree Black groups featured in the Newport ads. Salon , How Big Tobacco made menthol racial The industry has been successful at cultivating the idea that thats not a byproduct of exploitation or targeted marketing or illegitimate shaping of preferences

Design and Aesthetic Lets be honest: half the reason people buy these is because they look cool

Contreras M

That number doesnt include the surge of smoke shops in the last four years

(Ahabbak)