Product, packaging, and positioning What Leo Burnett and his team had to position was a new tobacco blend a recipe, as the company called it that Philip Morris believed could reach well beyond Marlboro's former audience
Specifications: Nicotine strengths of 0, 3, 6, and 12mg/ml Tobacco flavor by Black Note ISO7 certified clean facility Alcohol, sucralose, and diacetyl free Small batch production Swiss made freebase nicotine Weight: 3.64 oz (60mL), 2.64 oz (30mL) Dimensions: 1.77 1.31 5.3 in Bottle size: 60ml plastic bottle (for 50/50 and 70/30 formulations), 30mL for salt nicotine formulations 50/50 Freebase Nicotine: Ideal for Mouth-To-Lung (MTL) Devices
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Additionally, menthol cigarettes have a significant user base among adolescents, women, and the LGBT community
PMID 27504098