Deborah Arnott, chief executive of the campaign group Action on Smoking and Health (Ash), said: The continuing decline in smoking prevalence is a tribute to many years when successive governments have implemented comprehensive and progressive tobacco control strategies, including tax rises, mass media campaigns, anti-smuggling measures, smoke-free laws, advertising bans, and last but not least getting rid of tobacco displays and glitzy tobacco packaging. However, Ash is very concerned that government funding for mass media campaigns which are proven to be effective at prompting people to try to quit has fallen sharply from almost 25m in 2009-10 to just 4m in 2016-17
In addition to reducing cardiovascular morbidity/mortality and overall mortality 2 , smoking cessation also plays a vital role in improving BP control in hypertensive smokers
Figure 4
One of the primary effects of nicotine is to alter the way that neurons (i.e., brain cells) communicate
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