Specifically, three companies have received warning letters from the FDA regarding false advertisements that claim their tobacco products were additive-free and natural. The FDAs job is to ensure tobacco products are not marketed in a way that leads consumers to believe cigarettes with descriptors like 'additive-free' and 'natural' pose fewer health risks than other cigarettes, unless the claims have been scientifically supported, Mitch Zeller, J.D., director of the FDAs Center for Tobacco Products, said in a press release
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"The main vector of that is menthol cigarettes and flavored cigars." The FDA's proposed rule would ban both, which the agency says will "address health disparities experienced by communities of color." Action on Smoking and Health welcomed the FDA's ban, calling it "a major step forward in Saving Black Lives" and averring that "menthol advertising violates the right to health of Black Americans." Although menthol and nonmenthol cigarettes pose similar hazards, the FDA says menthol makes smoking more appealing and harder to quit
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