The 5 Rs If the pregnant patient expresses an unwillingness to quit during the Assess task, we use a motivational intervention exploring the 5 Rs 12 : Encouraging the patient to state why quitting is personally relevant to them ( Relevance ) Identifying potential negative consequences of their tobacco use ( Risks ) Pointing out the potential benefits of quitting ( Rewards ) Identifying any potential obstacles to their quitting ( Roadblocks ) Repeating this intervention at each interaction with the unmotivated patient ( Repetition )
Industry Initiatives & Sustainability Efforts Environmental Claims: Philip Morris and British American Tobacco promote HEETS and TEREA as part of their sustainability strategy, highlighting smoke and litter reduction
Stand up for justice
In the US every day, almost 2,500 children under 18 years of age try their first cigarette, more than 400 of them will become daily smokers, said Deborah Arnott, chief executive of Action on Smoking and Health
The Role of Proactive Screening Early screening and detection are crucial for every oral cancer patient, but especially patients who use both tobacco and alcohol, as they are far more likely to develop the disease
