Resistance from the tobacco industry: Dominant tobacco companies had no incentive to support alternatives that could threaten their market share and instead actively resisted innovations that promoted harm reduction
Engagement Survey (2025) Key Metrics: Participation rate: 90% Engagement Score: 85% Benchmark: +5 percentage points above the FMCG comparator group Engagement remained strong in 2025
Some of the known effects of vaping include: Second-hand smoke and vapour Second hand smoke or vapour is the material that is breathed out or released from the cigarette/vape of someone smoking or vaping
Berg CJ, Thrasher JF, Barnoya J, Cohen JE, Maziak W, Lando H, Drope J, Mejia R, Foley K, Nakkash R, Fong GT, Kupfer LE, Sturke R, Parascandola M
21.1% in this group smoked cigarettes in 2015, down 8 percentage points since 2010 (Figure 2)