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Smoking cigarettes regularly leads to nicotine dependence, making it difficult for individuals to quit

Such regional atrophy may result from the deleterious impact of cigarette smoking and/or reflect predisposing neurobiological, neurocognitive, or personality factors

[PMC free article: PMC3110235] [PubMed: 21566034] Lichtenstein E, Zhu SH, Tedeschi GJ

Instead of doing it cold turkey, here are tips to ease into a smoke-free life

[34] The segment received widespread media coverage, with several outlets praising Oliver's ability to launch successful marketing campaigns and "alter perceptions about smoking" through the creation of the mascot Jeff